My Story
My journey in marketing began over 15 years ago when social media and search engine marketing were still in their infancy. I was fascinated by the ability to connect businesses with customers at the exact moment they were searching for solutions.
Over the years, I've had the privilege of working with agencies, startups, and established businesses across various industries. This diverse experience has given me a unique perspective on what truly drives digital success — it's not just about traffic or impressions, but about building sustainable, lifecycle revenue models.
Today, I focus exclusively on helping SMEs unlock their growth potential. I believe that small and medium businesses deserve access to the same strategic marketing expertise as large corporations, delivered in a practical, results-focused way.
How I Work
Core principles that guide every engagement.
Results-Driven
Every strategy is designed with measurable outcomes and ROI in mind.
Partnership Approach
I work as an extension of your team, not just an external vendor.
Continuous Optimization
Constant testing and refinement to maximise performance.
Transparency
Clear communication and honest reporting at every step.
Career Milestones
Career Beginnings
Started as a Sales & Marketing Coordinator for Accor Hotels, one of the world's leading hospitality groups, contributing to digital marketing efforts to drive brand awareness and bookings.
Building Industry Expertise
Joined several reputable brands including EVT Hospitality & Entertainment Group (Rydges, QT, Art Series), Pan Pacific Hotels Group, and The Growth Faculty, sharpening skills across multi-channel marketing and brand management.
Consulting & Agency Chapter
Launched an independent consulting practice, Focus Digital Solution, leading remote teams and managing a portfolio of SME clients. Delivered end-to-end marketing from strategy and web development to campaign execution.
COVID-19, A Forced Pause
Like many in the industry, COVID hit hard, with hospitality and events clients pausing operations overnight. A challenging but ultimately clarifying period that sharpened focus and resilience.
Corporate Return & Growth
Stepped back into full-time roles and joined the Education (Techskill Academy) and IT sectors (SOCO Corporations), scaling businesses from just under $2M to over $20M+, leading rebranding exercises, demand generation strategies, and team leadership.
Back to Independent Consulting
Returned to independent consulting with a wealth of cross-industry experience, and a clear mission: to help other SMEs grow with the same strategic rigour that drives large organisations forward.